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Archive for December, 2009


Apple iPhone’s Business Model

Apple iPhone’s Business Model is the title of an essay that I wrote for a “Business Models for Information Technology” course (Master in Computer Engineering at Sapienza, University of Rome) in Fall 2009.

This paper traces the history of the first three generations of the iPhone by analyzing in detail the strategies and business plans used by Apple for the iPhone platform. The work includes the assessment of the data supported by graphs and numbers, the study of the key factors of rapid growth, the individuation and illustration of the various business models over the years, the reasons for the success of the App Store and the future threats.

Download: “Apple iPhone’s Business Model” essay

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